steven@stevenmitts.com
SM Services · Steven Mitts — Fractional CMO + AI Marketing Systems
One senior marketing leader who runs your marketing and builds the AI systems behind it — for companies that want the output of a full marketing team without hiring one. 128+ automations running daily, 20+ years in startups, and the proof they're working.
Section 01 · Client References
Current clients available for direct reference calls. Reach out — they'll tell you exactly what to expect.
"Steven ran our marketing like it was his own company. Three disconnected vendors became one clear plan, and our pipeline finally became something we could forecast."
"Steven rewrote our positioning and the way we talk about the company changed overnight. Same product, far sharper story — and far better conversations."
"Steven caught a positioning mistake before we spent a dollar promoting it. Having 20+ years of real launches looking at my business changed how I make decisions."
Section 02 · Featured Case Studies
Real results from real engagements. Not projections — documented outcomes with data.
AI Automation · Consumer / Spirits
Built and shipped an automation stack to identify, segment, and outreach to thousands of creators — replacing weeks of manual sourcing with an always-on system. Zero team expansion required.
AI Outreach · Healthcare & Investment
An AI-powered cold email engine targeting healthcare executives and investment leaders. Persona-driven targeting and message tests. Industry average: 21%.
B2B Marketing · LinkedIn
A post that looked like a flop drove the highest traffic spike of the quarter. Why vanity metrics lie — and what to track instead.
Portfolio Projects
| # | Category | Project | Summary | Type |
|---|---|---|---|---|
| 01 | Consumer Brand · Spirits |
IV20 Spirits — From Concept To Launch-Ready Brand |
Brand positioning, website, packaging strategy, and go-to-market plan for a premium spirits launch. | Portfolio |
| 02 | B2B SaaS · Industrial |
AWARE Monitoring — Embedded Fractional CMO |
Three vendors into one seat. Brand position rewritten. KPI dashboard live by Week 4. | Portfolio |
| 03 | Industrial Services |
Glenn Industries — Category To Differentiated Position |
Generic framing replaced with a sharp differentiated position investors and buyers could repeat back. | Portfolio |
Section 03 · AI Automation Systems
These are the systems we build and run for you — custom-built inside our N8N infrastructure, plugged into your existing tools, and producing measurable output every day. Click any row to see what each one does.
What you get: every morning you open a ranked shortlist of the best leads to contact — no manual research. Under the hood it's an always-on lead intelligence engine that scrapes, scores, and enriches leads continuously. Every lead is ICP-scored, tier-ranked, and enriched with AI-generated insights, tier statements, and personalized outreach angles — ready for review the moment a job runs.
Every lead passes through a 5-stage pipeline. The system is built for cost efficiency — by stage 3, only 2–5% of raw leads remain. Cheap filters run first so expensive AI only touches leads worth scoring.
What you get: review and approve all your content in one place, in one click. It's a custom-built multi-client approval portal connected to N8N — content created in Airtable flows automatically into the portal, with dedicated tabs per brand and items needing action always surfaced first.
Real content produced by the AI generation engine and routed through the approval dashboard. Every image, caption, and carousel slide is AI-generated — reviewed and approved in one click before publishing.
AI-edited short-form video produced for LinkedIn, Instagram Reels, and TikTok. Raw footage runs through an AI editing pipeline — cuts, captions, and hooks are handled automatically. Output is scroll-stopping and platform-ready.
What you get: a complete SEO content operation that runs per company. It finds the keywords you already rank for and the ones worth chasing — with real Google search volume and competition — turns them into topics, writes long-form SEO posts, and publishes them to your site on a schedule. It also audits your whole site, scores it, and fixes the common issues for you. All hands-free.
Enter any URL and get a complete 11-section SEO audit in 30 seconds. Real data, real recommendations — no login, no credit card.
What you get: press coverage without pitching by hand. A live PR pipeline monitors HARO, Qwoted, Source Bottle, and Twitter/X simultaneously for media opportunities — N8N flags relevant pitches, routes them through an approval portal, and tracks what gets placed.
Real media placements generated by the PR automation system. These are the actual press features secured through HARO, Qwoted, and SourceBottle — pitched, approved, and placed without manual outreach.
What you get: every new lead gets a phone call within minutes — automatically, day or night. An AI voice agent built on Retell AI handles both inbound form follow-ups and cold outbound calls: when a prospect submits a form and consents to contact, the AI calls them automatically — zero human involvement on the first touch.
What you get: the engine room behind every system above — so everything keeps running without you touching it. 128 workflows built and deployed in N8N Cloud, covering lead gen, content, PR, social, cold calling, client AI agents, SEO, video, and more. New automations go live in hours.
End-to-end content workflow — from a single form submission all the way to the approval dashboard. The pipeline handles: blog topic generation, long-form writing, image generation, social captions, image editing, data storage, and final delivery into the client approval portal. Zero manual steps between submission and review-ready content.
What you get: a steady stream of on-brand content, produced for you at scale. An automated content engine turns trend data into social posts, long-form articles, and campaign copy — ready to schedule or approve.
What you get: know what's about to trend before your competitors do. Always-on monitoring across TikTok, LinkedIn, Twitter/X, and the broader web surfaces trending content, competitor moves, and keyword opportunities — while there's still time to act on them.
What you get: never lose a follow-up from a meeting again. An AI-powered meeting and project management stack transcribes calls, extracts action items, and creates ClickUp tasks automatically via an AI project manager in Telegram. Every meeting produces a structured output — tasks assigned by project, owners set, and due dates confirmed. No manual notes, no dropped follow-ups.
What you get: leads turn into booked calls on your calendar without a human lifting a finger. A full-cycle appointment pipeline built inside GoHighLevel and N8N: leads come in, sequences fire, follow-ups go out, and calendar slots get booked — the AI handles the first 3–5 touches before a person gets involved.
Five active GoHighLevel workflows running across IV20, AWARE Monitoring, and SM Services — handling lead routing, nurture sequences, appointment reminders, calendar booking, and form-to-contact automation. Every pipeline is live and processing real leads daily.
7,660 emails delivered with a 33% open rate — nearly 1 in 3 recipients opening, well above the 20–22% industry average. A 5% click rate shows real engagement beyond just opens. Zero spam complaints means deliverability is healthy and the list is clean.
What you get: from first cold email to signed proposal, your outreach runs itself. End-to-end email automation covers outbound sequences, inbox monitoring, and AI-assisted responses — handling the cadence, the personalization, and the follow-through.
What you get: every month you receive a clear report of exactly what was done and what it produced — so you always know where your marketing spend went. Each report covers KPIs, the deliverables shipped, insights on what worked, and next month's focus. Real client samples below.
Free Resource
A phase-based startup framework — from raw idea to a business that works. 40+ modules covering every framework Steven runs in paid client engagements.
Section 04 · How We Work
From day one to an always-on growth engine — this is exactly how we build it.
Week 1–2. We audit your current stack, messaging, channels, and data. We find what's working and what's wasting money before building anything new.
Week 2–4. ICP lockdown, positioning framework, and messaging hierarchy. The language investors and buyers repeat back — installed across every channel.
Week 3–6. We design the automation stack: which tools, which integrations, which workflows. Mapped to your specific sales motion and team structure.
Week 4–8. N8N workflows built and deployed. Lead gen, content, PR, appointment setting, and reporting systems all go live in this phase.
Week 4 (always). A live KPI dashboard reviewed weekly. Every number visible, every metric tied to a decision. No more flying blind.
Month 2+. The system runs itself. We tune, optimize, and add new automations monthly. One person running the output of a four-person marketing team.
Ready to work together?
Book a free 30-minute call. We'll diagnose your stage, your highest-leverage next move, and which engagement fits.
